메인콘텐츠
CONFERENCE
MU:CON conference will focus on two primary topics this year. MU:CON X TREND focuses on global music industry trends and MU:CON X FUTURE examines the changes occurring in the music ecosystem as a result of technological advancements.
With the rapidly changing distribution platform, music consumption behavior is also changing everyday.
We will review the latest distribution trend.
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The Rising Power of Global Superstars — and What We Can Learn from It
Harvard Business School
Professor of Business Administration
Anita ElberseThe Rising Power of Global Superstars — and What We Can Learn from It
In this presentation, drawing on a variety of in-depth case studies of superstars in the world of entertainment, media and sports, professor Elberse will give her view on the drivers behind the rising power of global superstars, highlighting success factors, and analyzing what lessons emerge for others. -
Power Interview with Jenna Andrews by Billboard Columnist Jeff Benjamin
Singer-songwriter Jenna Andrews
Billboard Columnist Jeff BenjaminPower Interview with Jenna Andrews by Billboard Columnist Jeff Benjamin
After BTS scored back-to-back Number One songs in on the Billboard Hot 100 chart collaboration with vocal producer and songwriter Jenna Andrews, Billboard columnist Jeff Benjamin talks in an exclusive interview in America about her creative process, working in both the U.S. and Korean music industries and what it's like teaming with the biggest band in the world. -
#BeyondKPOP : Globalization of K-culture from K-pop music to movie, drama, webtoon and beyond
Twitter, Head of Global K-Pop&K-Content Partnerships
YeonJeong Kim#BeyondKPOP : Globalization of K-culture from K-pop music to movie, drama, webtoon and beyond
K-Pop is often defined as "Idol music that originated in Korea," but it is a form that combines music, movies, dramas, webtoons, fashion, games, and more. K-Pop will be redefined as a "Korea-Oriented Cultural Genre". This presentation look beyond K-pop music and analyze tweet volume data focusing on various cultural content, such as artists BTS, movie "Parasite," and webtoon/drama "Itaewon Class". -
Ⅰ. From Buying to Listening :
Spotify Korea, Music Editor
Playlist Marketing Strategies
Iltaek HongⅠ. From Buying to Listening :
In this session, we will learn how Spotify promotes Korean artists along with their global achievements through playlists. It will introduce types and structures of representative playlists and find out what kind of growth had an artist made and in which countries through specific examples. In addition, we will introduce pitching methods through Spotify’s powerful tool, “Spotify for Artist,” and methods to diagnose and plan an artist’s music.
Playlist Marketing Strategies -
Ⅱ. From Buying to Listening:
Spotify Korea, Artist&Label partnership manager
Playlist Marketing Strategies
Sungho BaeⅡ. From Buying to Listening:
In this session, we will learn how Spotify promotes Korean artists along with their global achievements through playlists. It will introduce types and structures of representative playlists and find out what kind of growth had an artist made and in which countries through specific examples. In addition, we will introduce pitching methods through Spotify’s powerful tool, “Spotify for Artist,” and methods to diagnose and plan an artist’s music.
Playlist Marketing Strategies -
The Field of Music Production and Sync for Feature Film Marketing, Television/VOD Dramas, and Advertisements
A&G Sync/Power-House Creative, Head of Sync
Kiran PatelThe Field of Music Production and Sync for Feature Film Marketing, Television/VOD Dramas, and Advertisements
Kiran will run through how an independent sync agency engages with talent and helps market music and pitch to creatives and media professionals to land sync placements across a varied client base. We will also explore the state of the industry and look to a post-COVID media landscape, continuing remote workflow (pros and cons) and expand upon the trailer music business and the advent of VOD platforms and new licensing opportunities in new media. -
MC, LEE SEUNG KUK
YouTube: GeniusSKLee
MC and host a lot of shows
MC, LEE SEUNG KUK
- MBC Radio Jeon Hyosung's "Dreaming Radio" (2020.11)
- SBS Radio "Kim Youngchul's Power FM" (2019.3~)
- YouTube genius Lee SeungKuk. Appeared by Sean, Jeong Hyeongdon, Lee Sora, etc.
※Int (domestic). Kim Heeae, Yang Donggeun, Song Joongki, Yoo Haejin, Jin Sunkyu etc.
※Int (foreign). Dwayne Johnson, John Cena, Jason Bloom etc.
- Int (domestic). Kim Heeae, Yang Donggeun, Song Joongki, Yoo Haejin
