CEO & Founder, Chairman at SPARWK AS
CEO & Co-Founder at EKKO Music Rights AS
CEO & Founder, Chairman at Dsign Music AS

Mr. Jenssen is a music industry professional with a career spanning over three decades, both on the creative and executive side.

Mr. Jenssen co-founded and have been spearheading Dsign Music since 2005, and co-founded and headed EKKO Music Rights Europe since 2016. During these years he became a true pioneer in K-pop, bridging the gap between East and West. His clients have created some of the most iconic and commercially successful hits in K-pop history, and Mr. Jenssen contributed in placing close to 700 songs in the Asian music market, earning him more than 160 Billboard chart No.1 placements, accumulated sales of close to 60 million physical albums, billions of streams and views, two-times Latin Grammy nominated, winner of YouTube awards, several MTV awards and Golden Disc awards, winner of American Music Awards, accumulated hundreds of top 10 charting singles and albums, multiple diamond, platinum and gold records.

In 2010, Mr. Jenssen founded Song:Expo, often referred to as the world’s biggest and best songwriting camp, in an effort to discover and export new talents from Norway. This resulted in launching similar songwriting camps in Seoul (Korea), Los Angeles (USA), Tokyo (Japan), Aarhus (Denmark), Sofia (Bulgaria), Bangkok (Thailand), Lijang (China), Stockholm (Sweden) and Kristiansand (Norway). From these events Mr. Jenssen has discovered, nurtured and developed some of the biggest global hitmakers of today.

The idea to create the SPARWK platform was ignited due to global issues of royalty payments, mainly from Asia to Norway. During years of investigation Mr. Jenssen found numerous severe errors in the administration and monitization of international copyrights and royalties. The music industry ecosystem was (and still is) broken with outadted backend datasystems, massive errors in metadata due to misuse of global identificators such as IPI, IPN, ISNI, ISWC codes and the lack of a global unified works database.

Mr. Jenssen decided to upgrade the entertainment industry, spending ten years figuring out how to create a sustainable business ecosystem with automated work flow for all stakeholders by creating SPARWK Mobile and SPARWK Desktop, which is backed by an AI Engine, graph database, and blockchain with smart contracts and personalized NFTs.

Josh Marcy has been working at the intersection of music and marketing for over two decades. In his current role as a Director of Music at Media Arts Lab, he has helped create award-winning commercials for Apple with a diverse array of iconic and breaking artists, from Stevie Wonder to Billie Eilish.

Lawyer and Owner of Moira McKenzie Legal

Moira McKenzie is an Australian lawyer who specialises in music, entertainment and intellectual property law. With over twelve years experience, Moira represents a broad range of artists, managers, labels, producers, venues, promoters, festivals, ticketing providers and music start-ups via her law firm, Moira McKenzie Legal. Moira has extensive experience representing the artists on TV shows including X-Factor and The Voice in Australia and with music licensing for various Australian television productions.

A musician herself, prior to becoming a lawyer Moira completed a Bachelor of Contemporary Music, played in bands and worked for indie label Vitamin Records and at various Australian music festivals.

Moira is an experienced music business lecturer at university level and has also spoken at BIGSOUND, Face The Music, WAM and Changes music conferences in Australia.

Moira has served on the Boards of peak music bodies Music Victoria and The Push and regularly provides pro bono legal advice for the Arts Law Centre of Australia and has received the Arts Law Centre Pro Bono Lawyer of the Year Award five times.

With a passion for music, Moira prides herself on providing practical specialist advice and empowering her clients to better understand their own legal rights so they can advocate for themselves.

Jesper Thorsson has 20+ years of experience in the Music Industry in Label Management, A & R, Marketing, Sales and Merchandise among other fields. Now CEO for the Swedish Music Industry’s export office: Export Music Sweden, board member of Nomex (Nordic Music Export) as well as jury duties for the Swedish Grammy Awards and the Swedish Government’s Music Export Prize.

EXPORT MUSIC SWEDEN works at an industry level to help export Swedish music to the world. We do this through trade missions, seminars and training, songwriting camps and networking platforms. ExMS support songwriters, musicians, recording artists and companies to go global. Founded by the music industry associations IFPI (record companies), STIM (composers and publishers) and SAMI (artists and musicians).

CEO & Founder, Chairman at SPARWK AS
CEO & Co-Founder at EKKO Music Rights AS
CEO & Founder, Chairman at Dsign Music AS

Mr. Jenssen is a music industry professional with a career spanning over three decades, both on the creative and executive side.

Mr. Jenssen co-founded and have been spearheading Dsign Music since 2005, and co-founded and headed EKKO Music Rights Europe since 2016. During these years he became a true pioneer in K-pop, bridging the gap between East and West. His clients have created some of the most iconic and commercially successful hits in K-pop history, and Mr. Jenssen contributed in placing close to 700 songs in the Asian music market, earning him more than 160 Billboard chart No.1 placements, accumulated sales of close to 60 million physical albums, billions of streams and views, two-times Latin Grammy nominated, winner of YouTube awards, several MTV awards and Golden Disc awards, winner of American Music Awards, accumulated hundreds of top 10 charting singles and albums, multiple diamond, platinum and gold records.

In 2010, Mr. Jenssen founded Song:Expo, often referred to as the world’s biggest and best songwriting camp, in an effort to discover and export new talents from Norway. This resulted in launching similar songwriting camps in Seoul (Korea), Los Angeles (USA), Tokyo (Japan), Aarhus (Denmark), Sofia (Bulgaria), Bangkok (Thailand), Lijang (China), Stockholm (Sweden) and Kristiansand (Norway). From these events Mr. Jenssen has discovered, nurtured and developed some of the biggest global hitmakers of today.

The idea to create the SPARWK platform was ignited due to global issues of royalty payments, mainly from Asia to Norway. During years of investigation Mr. Jenssen found numerous severe errors in the administration and monitization of international copyrights and royalties. The music industry ecosystem was (and still is) broken with outadted backend datasystems, massive errors in metadata due to misuse of global identificators such as IPI, IPN, ISNI, ISWC codes and the lack of a global unified works database.

Mr. Jenssen decided to upgrade the entertainment industry, spending ten years figuring out how to create a sustainable business ecosystem with automated work flow for all stakeholders by creating SPARWK Mobile and SPARWK Desktop, which is backed by an AI Engine, graph database, and blockchain with smart contracts and personalized NFTs.

JINBYJIN / Dsign Music
Music Producer

Jin Suk Choi, widely known as JINBYJIN, is a globally esteemed music professional and entrepreneur, revered for his extraordinary and consistent contributions to the international music scene. His impressive tenure as a multi-platinum producer is punctuated by an array of chart-topping hits on prominent international charts like Billboard (U.S), Circle (Korea) and Oricon (Japan), illustrating his far-reaching impact on the K-pop industry and the global music scene at large.

Expanding his influence beyond the realm of music production, Jin has demonstrated exceptional academic prowess. He was appointed as a professor at Digital Seoul Culture Arts University at the young age of 29. In this academic role, he has been instrumental in cultivating and inspiring the upcoming generations of musicians, equipping them with invaluable insights distilled from his extensive, hands-on experience in the dynamic music industry.

Not just a creative powerhouse, Jin's entrepreneurial ventures have garnered as much attention as his creative exploits. Co-founding several global enterprises in music publishing, management, and technology, he has exhibited a deep and nuanced understanding of both the Eastern and Western music landscapes. His confident leadership in these ventures underlines his remarkable ability to facilitate seamless cross-cultural musical exchanges, enriching the global music repertoire.

In the sphere of music publishing, EKKO Music Rights Europe, a venture co-founded by Jin, has emerged as a powerful force committed to bridging the cultural divide between Eastern and Western music markets. The company stands as a testament to Jin's unwavering commitment to fostering cross-cultural collaborations, providing robust publishing services, and championing diversity in music. Under his strategic guidance, the company has catalyzed meaningful cultural exchanges, democratized the music industry, and advocated for equal representation and opportunities for creators across the globe.

As the Founder of SPARWK, Jin is steering a digital revolution in the global music industry. SPARWK is dedicated to devising groundbreaking solutions that augment the existing infrastructure, streamline workflows, and encourage collaboration among diverse stakeholders. With Jin at the helm, SPARWK is poised to redefine the creative landscape by introducing innovative technologies that empower creators and stakeholders, fostering a thriving, interconnected ecosystem of musical innovation.

In a music industry that's constantly in flux, Jin remains a beacon of intercultural fluency and innovation. Drawing from his vast experience across global ventures, he has solidified his role as a linchpin in advancing cross-cultural musical collaborations. As the global music tapestry becomes ever more intertwined, Jin's role in fostering international creativity and innovation stands unparalleled.

Michelle Cho is founder and CEO of Singing Beetle, a music publishing company turned label. It aims to create a healthy community for artists to fill the world with great music.

Michelle's journey into the music industry started rather late, when she joined SM Entertainment after she studied Education policy at Harvard University. As an international A&R, she facilitated global partnerships and introduced industry-defining producers and songwriters to K-pop— like LDN Noise, Adrian McKinnon, Louise Frick Sveen and many more.

After SM, she became a songwriter herself, writing songs for artists like Baekhyun, Kai, Queendom Puzzle, and many more. She also continues to provide creative A&R service to artists and songwriters. She is currently developing her own K-pop band with a strong inclusivity and diversity theme—even including North Korean refugees.