Music x Culture
밴드의 시대: 반스의 뮤직 마케팅 경험 / I’m With the Band: The Vans Music Marketing Experience

Rich Lim / 리치 림 Creative Strategist, Vice Korea
2019-10-02 15:00 ~ 15:50

리치 림은 사람들과 브랜드를 연결하는 크리에이티브 전략가로서 버드와이저, 인케이스 디자인, 메르세데스 벤츠, 포르쉐, 인텔, 나이키, 버튼, 던힐, 삼성 등의 브랜드 전략을 담당했다. Rich Lim is a creative strategist with a passion for connecting with audiences in a meaningful way. Experienced in brand strategy, retail, product & experience design, transcreation of content and cultural curation between brands and creatives. An Emmy nominated producer with 12+ years in traditional media (feature film, TV and print media), Rich has fully embraced digital transformation; spearheading new initiatives in South Korea from the very first Influencer Marketing platform in Korea to developing O2O capabilities for clients. Brands worked with include: Budweiser, Incase Design, Mercedes-Benz, Porsche, Intel, Nike, Burton, Dunhill and Samsung.

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